Market Research

Accurate, current knowledge of the attitudes of your customers and retailers to your brand is vital information for any marketer. Blue Rock undertakes market research on many aspects of marketing to produce valuable insights and expose opportunities for our clients at a realistic cost. Research is conducted in face-to-face interviews, in groups, by phone, mail or email, depending upon the most efficient method of collecting the required information. From this research based knowledge, Blue Rock develops actionable recommendations to exploit it.

Client: Jackel
Product: Dylon RunAway

This insightful report was developed after in-depth research of consumer attitudes to colour run laundry products including RunAway.